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Don’t just rely on your opinion leaders for Pull

In some industries, companies rely heavily on opinion leaders to make their products a succes. After all, they are often key stakeholders. But depending only on them can be a dangerous thing. This is especially risky in industries such as in Pharmaceuticals, where companies typically depend on key opinion leaders as their guide to commercial success. Blindly accepting them to tell you what your end-users want, can get tricky. Despite all