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Start with your Why but don’t end there

The Why is key to your future success. It’s your pole position for growth, your most fertile ground. It’s your purpose and your strength combined. But there is more than your Why. These days you might think that the Why is all you need to worry about. True, in the last few decades we’ve lost track of this. But let’s not polarize and ignore the other areas that are equally

Co-creation; from Idea to Pull Proposition

There’s a lot to said for co-creation in innovation. And I believe that it’s absolutely crucial. But only at the right time. You need to start by knowing what your end-user needs and wants. Base your ideas on this, then use co-creation to complete the idea. Together with your end-users, you can co-create propositions that integrate perfectly with their lives. Co-creation rounds can costly and time-consuming, but they do add