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Shift to Pull – Evolution

We try  help companies transform to a Pull organization. Wrapping themselves around the needs and wants of their end-user. We have two approaches that we tend to mix and match. The first is the more gradual route. An evolution. If your company is doing pretty well and you want to make this shift timely then it does not have to be drastic change overnight shift. What will simply help is

From Oil tanker to a Connected Fleet

Push organizations are often referred to as Oil tankers. To change its course you need force and it takes time. From what I can tell, Pull Organizations seem different. They are more like a fleet of boats all saying towards the same point. The compass is their end-user intuition. Intuition for: Purpose – we give them what they need Desire – we deliver this in a way that they want

The 5 Worlds that Lead to Growth

We did a speech a bit over a year ago on how to lead an innovation project… – Speech on 5 worlds After years of experience and soul-searching we came to this model that has really helped us to get to breakthrough results. To establish successful growth there are multiple influencers at stake. In our model we have repositioned your organization into 4 different worlds. With a fifth to keep these worlds