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Posts From Arjan

From Pull Innovation to a Pull Organization

Over the last decades we’ve seen companies make a dramatic change to their innovation approach. This approach is known as Design Thinking, Solution Based Thinking or Insights thinking. In essence design thinking is a simple idea. Rather than coming up with an idea that you try to push into the market, you start by investigating what people want or need first. Once you know this, you design and develop your product

‘P’ of Purpose for long term Pull

I was also taught Kotlers’ famous four P’s: Place, Product, Promotion and Price. The four P’s will help you gain instant commercial success. Recently there is a lot to do about adding a fifth one: the P of Purpose. For me this makes sense and I believe that adding the P of Purpose could mean adding long term value and Pull to a proposition. I’ve been thinking about this a

For Every Compromise you pay in Pull – How to avoid it???

End-user Insights/Needs are often advocated as a tool to realize pull. I think that’s can be true, Pull being the situation that customers queue up at your front door to fight over your product or service. With a big demand (pull) for your product and organization you will grow by default. In the early industrial days supply was scarcer than demand. Just remember Henry Fords famous words – They can have

Do Customer Insights lead to a Pull organization?

To be honest, I don’t think so… So many agencies, specialists and consultants use insights to help you succeed. Such as advertising, packaging, research and innovation agencies. The rough definition we all use is that an insight is a need, a want or an understanding of your end-user. The ideas is that if we get this right then we will have a higher traction on our communication, product or campaign.