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Posts From Flare

Don’t just give customers what they want

Pull is determined by Wants and Needs and they are different ‘Consumers don’t know what they want.’ Steve Jobs famous quote. And he’s right. That does not mean it’s not your job to know what they do.  And knowing what they want is hard work. It’s more than research, it’s an art. Why did Steve get away with ignoring market research tools? Simple – because he was his own ultimate